Agency for Change : A Podcast from KidGlov

Changemaker Wayne McIntyre, CEO & Co-Founder, Relocalize

• KidGlov • Season 1 • Episode 275

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What if some of the heaviest, most overlooked products in our supply chains could become a catalyst for meaningful change?

In this episode of Agency for Change, host Lyn Wineman welcomes back Wayne McIntyre, CEO and Co-Founder of Relocalize, for a conversation about what’s changed since his last visit—and what’s ahead. Relocalize is revolutionizing how water-based products like packaged ice and cold packs are made by deploying autonomous microfactories directly at distribution centers, eliminating middle-mile trucking, reducing cold storage, and cutting carbon emissions by up to 90%.

Wayne shares how his background in technology and his personal passion for sustainability came together to create Relocalize, why the company is preparing to deploy its first full-scale commercial unit later this year, and how expanding into the cold pack market opens the door for even greater impact. Along the way, he reflects on the realities of entrepreneurship, the importance of execution over ideas, and why building better, cheaper products is the fastest way to drive lasting change.

This episode is a deep dive into innovation, optimism, and what it takes to rethink entire systems to build a more sustainable future.

Connect with Wayne and Relocalize at:
·       Website – https://www.relocalize.com/
·       LinkedIn – https://www.linkedin.com/in/dwaynemcintyre/

Connect with Wayne and Relocalize at: 

·       Website – https://www.relocalize.com/

·       LinkedIn – https://www.linkedin.com/in/dwaynemcintyre/

Wayne McIntyre: 0:00

Optimism is a strategy for making a better future.

Announcer: 0:06

Welcome to Agency for Change, a podcast from KidGlov that brings you the stories of change makers who are actively working to improve our community. In every episode, we'll meet with people who are making a lasting impact in the places we call homes.

Lyn Wineman: 0:30

Hey everyone, welcome back to the Agency for Change podcast. This is Lyn Wineman, president and chief strategist of KidGlov. Today we are catching up with Wayne McIntyre. He is the CEO and Co-founder of Relocalize. This is a company that is revolutionizing how water-based products are made and delivered. Something we don't think about very often. Wayne and his team, they are leading the charge toward a truck-free future with autonomous microfactories that not only cut emissions, but they make better products more affordably. Relocalize is gearing up to deploy its first commercial unit later this year and expand into the cold pack market, which is an exciting step toward making their vision a reality. Wayne, welcome back to the podcast.

Wayne McIntyre: 1:30

Well, thank you, Lyn. It's really great to be back. We've been very busy trying to turn local from a buzzword into a reality.

Lyn Wineman: 1:37

Ooh, I love that. Wayne, it's been a little over a year since you and I first talked. For those who maybe didn't hear that original episode, A, they can go back and listen to it because it's a really good one. But I'd love to have you give us an overview of Relocalize and the mission that you have ahead of you.

Wayne McIntyre: 1:59

Well, very succinctly, Relocalize is in the business of building autonomous microfactories. And you might be asking, you know, what is an autonomous micro?

Lyn Wineman: 2:07

What is an autonomous microfactory? That was my next question. Yes.

Wayne McIntyre: 2:12

And uh essentially what we do is we have these small factories and they produce food products or food industry-related products right at the point of distribution or fulfillment. They do it on demand. And what that means is if you're doing it, say, at a distribution center where that food product goes to either a customer or or a store from that location, you're cutting out all the trucks between the centralized factory and the distribution center. That's called the middle mile. And also because you're doing it on demand, if it's a refrigerated or frozen product, you don't cut out all of the cold storage as well. And why do you want to do that? You want to do that for two very simple reasons. One, you want to cut costs. And for the other reason that's near and dear to my heart is it significantly cuts carbon. We're talking about to 90%.

Lyn Wineman: 2:57

Yeah, wow, 90%. That is huge. Now, I am really curious, and I wasn't planning to ask you this question, but when we talk about micro factories, like how big are they? Like, are they as big as a loaf of bread? I know they're bigger than a loaf of bread. Are they the size of a semi-truck? Like, what are we talking about here?

Wayne McIntyre: 3:18

So the factory we're talking about is we still call it industrial scale. We call it micro-industrial scale.

Lyn Wineman: 3:24

Got it.

Wayne McIntyre: 3:25

That means it supports, say, 100 to 200 stores.

Lyn Wineman: 3:28

Oh, okay. All right.

Wayne McIntyre: 3:29

So we're talking about millions of units of production or whatever it is. And it sits at the distribution center, but it's still quite efficient because there are only robots in there. You don't need a lot of space for people. It's about 1,200 square feet. 1,200 square feet. So it is it is pretty micro when you compare that to a full-scale factory.

Lyn Wineman: 3:48

Got it. I knew it was bigger than a loaf of bread. That just is what popped into my mind when I thought of micro. So anyway, Wayne, how'd you get into this line of work? I know we talked about this in the first podcast, but it's such an interesting thing to think about and do. Most of us, when we go to the grocery store, the convenience store, when we buy our food, I don't think a lot of us really think about how did it get from the place where it started to the place where I'm going to purchase it very conveniently.

Wayne McIntyre: 4:19

Well, I mean, for me, it all started, I've been in tech for 25 years. And, you know, on the side, I've been living, you know, sustainability has been critically important to me. And I always have these things separate.

And you know, for me, for years, I've been looking for that opportunity where how do I bring my personal passion for sustainability? You know, I've been carbon negative for 20 years.

Lyn Wineman: 4:41

That's amazing because 20 years ago, a lot of us were not talking about that.

Wayne McIntyre: 4:46

No, and you know, it's a little bit by accident. My personal passion is actually like rewilding and bio biodiversity as well as climate change. They're interconnected. And so I had basically acquired some land to rewild. And you know, it also comes with a carbon benefit. And so, but you know, my business interests were always separate, right? And I think you know, purpose and business can come together, and that's really what relocalizes. And uh, this concept, this idea of hyper-localizing production. In our case, we're we're manufacturing right now uh packaged ice, packaged ice and cold packs, which are the kind of those things you see in maybe a meter kit delivery or a pharmaceutical delivery. And we were focused on those ones right now because this is the place where they're heaviest, they're very carbon intensive because they require a lot of trucking and they require cold storage. Yes. So we would the reason we I got into this was to make a difference. And the reason we went with, you know, first packaged ice and now cold packs is because here's a place where we can have the most impact at the same time also get a lot of traction because we can save money as well as cars.

Lyn Wineman: 5:57

I love that. Wayne, when I mentioned earlier, I think very few of us think about how our food got from where it started to where we buy it. I think of the food and items we buy, ice and cold packs might even be at the bottom of the list of things we think about. So let's talk a little bit more. I mean, how can you make a big difference? We talked in the last episode about ice, and I wouldn't mind if we talk a little bit more about ice just to pull it together. But talk to me about the cold packs because I wouldn't, I would just never even think about cold packs being a product that creates an environmental issue.

Wayne McIntyre: 6:42

Well, I think in order to make a difference, right, we you know, if you think about a grocery store or or any product, right, there are tens of thousands of products that we buy. And so we almost have to take it product by product in order to make a huge difference. And really redesign the supply system for each and every one of those products.

And if we think about cold packs, what's really exciting about cold packs, and we've got us really pumped about it, is we I actually experienced what it looks like in how a cold pack, the journey of a cold pack today. And so I'll just describe it for you. It's you know, basically this nasty kind of gel stuff put into a package, vertical form, feel, and seal, form, fill, and seal. And you know, that gel makes it easier to manufacture, is the main reason they use it. And then those packages go into boxes. Those boxes then go into pallets, and then those pallets are then delivered to a cold storage warehouse that may be hundreds or even in some cases up to a thousand miles away. And then they sit in cold storage for three or four weeks to what they call condition. Conditioning is just the fancy word for freezing. You're reading the temperature they need to reach. 

Lyn Wineman: 7:54

I'm never gonna look at a cold pack the same way again, Wayne. 

Wayne McIntyre: 8:05

You look at all that, like the boxes, the plastic, the gel, it's kind of nasty business. But on top of that, all that trucking and cold storage has a huge footprint. And so, you know, in our world, we look at that and we say, what if I made it on demand?

And what if I packaged it differently too? And now this is RD level for us right now, but what if it was packaged in waterproof paper that was curbside repose bowl? You know, so now you've got the plastic goes away, the gel goes away, the trucks go away, the cold storage goes away. It's just a, you know, I think it again, it's just one product of many products. But it's a product where wow, we can just make such a big difference by not just changing the product, but changing the whole supply system involves.

Lyn Wineman: 8:49

Yeah. You know, Wayne, I don't even know. This is you being a tech guy and everything you've done. Just as a human, I go on red alert whenever one of those cold packs pops open, because at some point in my life, I have learned that whatever that stuff is on the inside is very dangerous and needs to be disposed of right away if something happens. So even just the thought of getting rid of whatever that ooze is seems to be a really good idea. So, how does it work for you then? So, because I know that you've got some exciting developments coming on, you're deploying the first commercial unit later this year. What will it look like for you with cold packs? You mentioned that's in RD, I think. And what does it look like for ice? Like, what is the journey, the difference in the journey here?

Wayne McIntyre: 9:45

The journey is very similar, actually. I mean, at the end of the day, we're making ice and then we're packaging it. So it's it's a very similar platform technology. And I think the last time we talked, we had our demonstration system down in Florida. It was, it was, you know, we were on store shelves. It was uh it was an exciting project. It was actually the world's first dark factory for the food paper industry.

Lyn Wineman: 10:08

And what does that mean? I mean, just for those of us that are not in the manufacturing space, a dark factory means.

Wayne McIntyre: 10:17

Well, robots don't have eyes, they don't need to see. So you can turn out the lights. And so you think about you know, Amazon, um, they have a lot of automation in warehouses. And when Amazon, you know, their CEO, and I can't remember the quote precisely off the top of my head. Right. But you know, he talks about how you know 20 years from now, they expect to be dark, you know, in other words, be fully automated. We're already there. We were there, you know, in March of 2023. We launched that POC. We ran it for a year, we learned a lot. You know, customers love the product, or customer loved the product. And it really validated a lot of the tick. And so the big thing that's coming for us right now is we've gone from this smaller scale kind of you know, 400 square foot facility now to our full-scale facility. There are more robots, there's more speed, there's more quality, and all the you know, a lot of the bugs have been worked out. And so now we'll be able to serve instead of just a handful of stores, hundreds in hundreds of stores with this new factory. So we're really excited. This is the point where uh it all becomes real. We're a real business, not just a not just a uh RD shop, right?

Lyn Wineman: 11:28

Yeah. I know though you and your team have, even though it's a lean and mean team, I know that you've been doing real work for a long time. So what does this gotta feel like for you and the team to really have this first unit coming online?

Wayne McIntyre: 11:45

I mean, it's a we've been this is a four years of love, too much money, too much sweat, a few tears along the way, too, right? And so to actually have it become real is is really a huge milestone for us. And you know, it's really it's like you know, caterpillar cocoon butterfly, right? I think, we really feel like this is our moment where hey, this is this is real, this is gonna be a business, this is gonna start. The impact is now not going to be something we just talk about, it's something that's gonna be real. Yeah, and you know, and then from there it's commercial scale. How can we grow our impact? And really proves that hey, not only does this work, but actually we can crush the incumbents, we can dominate the market, not just be in the market, yeah, dominate the market, right?

Lyn Wineman: 12:33

Because the price, I mean, really, the price of ice, if you can get that lower, that's amazing. That's amazing.

Wayne McIntyre: 12:42

The reality for extremely heavy products, right? So whether it's a beverage, whether it's a cold pack, doesn't really matter. You know, if you other than marketing costs, the number one cost is logistics. The second largest cost is packaging. And so you know, if we can remove logistics and packaging, we remove a lot of the cold storage, and ultimately, if we can move from plastic to paper, you're pulling out a whole lot of cost from that system while you're doing good. And really, what that allows you to do, this is why we pick this market, is scale aggressively. Because you know, if you if you're going to a customer and you're saying, hey, I'm better, right? I'm cheaper. You can also say you're greener, but you don't need to be anymore, right? You know, and so for some customers, maybe that green is motivating. For others, it may not be. It just doesn't matter.

Lyn Wineman: 13:38

Those first two mean those first two are going to be enough.

Wayne McIntyre: 13:42

I mean, I'm a tree hugger, right? But just because I'm a tree hugger doesn't mean everybody else is. We want people to buy their product this product not because they're tree, oh because they're worried about climate change like I am, not because they're worried about the environment like I am, but because it's a great product. That's how we scale our impact and our business.

Lyn Wineman: 14:01

I love that. Because you're right, Wayne. There's a lot of products out there that are purpose-driven, doing great things for the world. But I think what we find time and time again is there's a small percentage of the audience who will spend up for a green product, but there's a lot of the audience that will go for the better, cheaper product, right? As a matter of fact, a lot of the audience will go naturally towards the better, cheaper. And so what you've done is you've made this better, cheaper, and greener. I mean, that's the trifecta, there, isn't it?

Wayne McIntyre: 14:39

I mean, that's the goal, right? And and you know, we we like to think of ourselves as being a bit subversive in our impact. In other words, impact matters to us, but you know what, a great business matters to everybody, a great product matters to everybody. And that way, you know, if everybody's buying it, we can talk about green or not, because the reality, I think, of the mistake we've made in the past, and I've made a few mistakes myself.

Lyn Wineman: 15:03

You don't get into entrepreneurship and not make a few mistakes, right? Like I believe. Yeah, I believe it's like skiing. If you don't fall down every once in a while, you're not trying hard enough.

Wayne McIntyre: 15:15

Yeah, I have face planted a couple times. But the reality, I think, is that you know, when you're, you know, if you can't change the world just by being premium or just by focusing on early adopters or just by focusing on the promise for those people who are really motivated to action. And the unfortunate reality in a time of inflation, in a time of, you know, we're you know, you know, a lot of people are struggling to put food on the table. And so, you know, if that food comes with with a cold pack in it, let's say, for example, you know, or or somebody needs a medication and it comes with a cold pack in it, you know, if we're making that cold pack just a little bit cheaper at the same time as it's greener, well great. Then we're making things more affordable at the same time and accessible as at the same time, we're making even greener. And that's again why we really love the market, the water-based product market, because here's a place where you these things can go together.

Lyn Wineman: 16:08

There's a huge opportunity. And Wayne, as a marketing professional, it just says to me that businesses will have more money to spend on marketing. Buy more marketing. That's my that's my mantra for the day. No, I'm just kidding there. So, Wayne, you got a lot of momentum going on. You you've got this first, this first manufacturing plant coming online. You're getting ready to scale aggressively, you got the cold bags coming online. What else is in the future for you? What are you excited about?

Wayne McIntyre: 16:40

I mean, we're I think we're really excited to not just you know, not just be a startup, right? And not just be a, I think actually show a model that maybe works. Right. In other places, I mean, we've considered beverage and other markets, like other markets we can grow into. But the reality is there's billions of dollars of opportunity in the markets we're already in. Yeah. And I don't mind if we create some competitors. I'm hoping that people look at our model and look what we're doing. There's a there's a more than a big enough pie for all of us in what we're doing. And what I would really hope is as we scale, as you know, we start to prove that hyperlocalization can work, that you can go from just manipulating a little node in a network to actually look at things at the whole network, the whole system, and pursuing system level change. What I hope that does is inspire others to do the same thing. I'm sure some of them will be inspired to compete with us and we'll see you in the market. And I think that that's a healthy thing and it's a normal thing. And we welcome that. But the other part is other people will say, Hey, that's a neat idea. Just like there are other people's ideas in what we're doing.

So it kind of borrowed, you know, this came from a bunch of other businesses too. Hopefully, somebody looks at what we're doing and says, Oh, you know what? I could see a microfactory at the other end of the supply chain that's maybe processing soybeans close to the farmers and turning it into a powder so that we can move powder instead of heavy water-filled beans. And they come up with their own idea, and suddenly there's a new microfactory making an impact somewhere else in the supply chain.

Lyn Wineman: 18:18

Right. Because you're not going to have time to do it all. There's a lot of food, there's a lot of things that we buy that could benefit from this idea. Wayne, you know, it seems to me, I'm thinking back to the last time you and I talked. It seems to me like you shared a quote with me about the difference between just having an idea and bringing that to execution. Do you remember that quote?

Wayne McIntyre: 18:44

Absolutely. This has been a favorite of mine for a little bit of a mantra for me for a long time, right? It's like ideas are easy. Execution is hard.

It’s easy to dream, it's fun to dream. You know, and often entrepreneurs think, I've got an idea, I need to hide it. Yeah, I need to protect that idea. The reality is you usually don't. And why? It's because the execution is the hard part. And what it really differentiates those of us who have an impact with an idea is not the idea, it's what we do with it.

Lyn Wineman: 19:18

It's that commitment. I mean, it feels like you and your team have been in this idea to execution mode for four years, and now you're just really, really ready to blast off. I feel it just talking to you through through the screen. And I'm curious, that leads me to my next question, Wayne. Like, this is hard work, and sometimes you are working long days, nights, weekends. There's days when it's not working, and you have to retool and rethink and find investors and deal with investors. I mean, what drives your team to keep pushing the work forward at Relocalize.

Wayne McIntyre: 20:04

You know, it's been not always been an easy four years. That's the reality. And I think I don't you don't want to you know glamorize, you know, excessive work. 

You know, when you're a small team and then there's you know there's funding and there's a gap in your funding and then something works and then it doesn't work and all these emergencies. You know, unfortunately it's not easy, right? It's not easy that startup phase I think is and now we're going into that next phase which is commercialization. And I think the team has been motivated to get to where we are now deploy one full scale, show that it works. And in the next phase we kind of have to grow up a little bit too you know we can't I've got an amazing team, completely dedicated. You know they're they've got this one foot in the future and then also another foot firmly planted in the present delivering on what we're doing. And these are it's a special group of people that can live in that environment and commit deliver on a goal. And you know they've been driving so hard now for such a long time that we have to move into a new phase where now it's like okay you know now we're commercial now there's going to be more planning. There need to be no you know we can't do everything, we're still gonna be lean but I think you know at this next phase you know you have to start to build the processes and the capabilities and the people to scale right so in a startup you know somebody gets hit by a bus, you know that the proverbial bus that's just driving around looking for your key people right bus is a terrifying reality right well as you're scaling you can't you can't have all your you know you know you have to have some redundancy and depth to your team and I think this is the next step where we're we'll be growing into that and it won't be overnight it'll probably be over a period of years but you know we move from I think you know sometimes firefighting reacting yeah sometimes you know jumping on opportunities you know and that it's the classic startup mode into I think more of a okay x plan execute deliver plan execute deliver there will still be failures and challenges right but um that's the next piece for us and I think we're excited about that.

Lyn Wineman: 22:27

Wayne it makes me think of a book that I have on my shelf and honestly I'm gonna say don't tell anyone other than the people listening I didn't love the book but I love the title and the title is What Got You Here Won't Get You There. Like I love that as a mantra when you get to a point in a business like where you are now the team's gonna have to make that shift and I appreciate your your willingness to discuss that and and the team will probably be excited about that as well. So I'm really curious then to take this to the next step what advice would you give to somebody who might be out there that that has a similar situation where they're like hey I've got this personal passion I've got this work talent and skill set that I have I'd really like to combine them to make a difference in the world what what advice do you have?

Wayne McIntyre: 23:28

I think the most important advice is don't wait. We think we need the perfect idea we need the perfect you know we need the perfect team I need the you know I think know it's it's the action it's the executing that allows you to end up where you are well believe this business started with a vertical firing con really yeah it was okay you know what if we were making in in this case I was looking particularly at mushrooms at the time yeah they don't need lights so it's a lower energy requirement what if we were making mushrooms let's say a distribution center over in a local place and delivering mushrooms the way that we're doing the product we're doing now you know as you start to think through and talk to people and run financial models and design business models it became readily apparent to me that that idea of having you know lower cost and green did not work for that. You know it was again this would have had to be a maybe a better product but it would have been a more expensive product. A greener product could have a more expensive product and it didn't just didn't deliver and that's you know the and just by chance I met this really interesting guy you know been developing a better mousetrap for the package ice industry yeah and that just you know I started thinking about it talking to him running business models and really realized like wow products made of water are the place you know all the things that make vertical farming challenging products made of water that are manufactured but kind of the complete opposite yeah right from a unit economics perspective from a you know and I you know I would have loved to grow those mushrooms but you know I think the journey took me to another place and why did that happen? Just by starting to execute against your ideas or pursuing that passion.

Lyn Wineman: 25:14

And yeah I never would have guessed when we I was first looking at mushrooms I would have ended up in package ice but yeah yeah you know what that's the way the journey is yeah Wayne what I something I appreciate about what you just said in our business of marketing we like to say don't fall in love with your first idea right and sometimes as entrepreneurs we get so excited about the first idea and sometimes you just keep pushing and pushing and pushing for the first idea when oftentimes the second or third or fourth or fifth idea is maybe the best idea, but to stay committed to moving forward but also flexible enough to see when a better idea comes along I really appreciate that. Keeping this in the lines of marketing you know we're in a business at KidGlov where we do a lot of branding we wrote a book this year on branding I've always really liked your brand name Relocalize. Can you tell me the story behind that and what it means to you?

Wayne McIntyre: 26:48

Sure I mean we're we're a tech company right so you know it had to reflect our inherent nerdiness a little bit I mean that that's part of it but ultimately we wanted a name that aligned with our purpose and you know as a at the beginning it was a working name for this project in I mean that described a business you know I guess it could be a good brand or not and we would have probably needed some help from you to improve that one that's for sure.

But you know it didn't really speak for our purpose right and I think you know Relocalize really speaks for what we're trying to achieve which is to you know hyperlocalize manufacturing and in particular food manufacturing and water-based products and it also you know from a design perspective it was very clean very simple and um you know I think it spoke to us and spoke to our mission and ultimately our products are less the brand is less important in many ways. They may see there but right now it's and for cold tax really you know your customer you know are the Hello Fresh and Factor and you know hungry orchard hungry roots companies like you know the blue aprons this is yeah and there's no brand in that it's an ingredient in their which is branded right and so you know Relocalize I think is a good B2B brand it speaks to what we're doing and our purpose and and and I think delivers what we need in our unique situation as you know but better than I do a customer facing brand I don't know what do you think I probably have to be different maybe right.

Lyn Wineman: 28:22

What I love about it is I think that as you get going here I think Relocalize can become a verb just like Googling has become a verb right and I think that's a really cool aspect of the brand so I'm excited for you. I wish I had helped you work on it. So that's the best compliment I can pay you Wayne. So for our listeners who are are listening to this they're excited about it they want to uh find out more let's say the operations director for HelloFresh is listening in um how do they get a hold of you Wayne and find out more?

Wayne McIntyre: 28:28

Website is a great place to to reach out through obviously you can just Google relocalize there aren't too many other hits that'll come up perfect. The other way is of course you can always look look for me on LinkedIn right at my my full name is Douglas Wayne McIntyre so I'm DWayne McIntyre on LinkedIn. 

Lyn Wineman: 29:12

Sounds good. We will for those of you who want to check that out we will have both of those links in the show notes on the KidGlov website as well. All right you know about this next question because you've answered it once I already asked you about it on this show but I love motivational quotes. I'm so lucky to get to talk to interesting people like you can you give us a second quote to inspire our listeners?

Wayne McIntyre: 30:10

Absolutely I think uh I may have stolen a little bit of this someone but anyways, you know what this is this is the nature of entrepreneurship always are inspired inspiration inspired by what's happening but no for me optimism is a strategy for making a better future that's my kind of you know another bunch of people have expressed this idea other than me and you know the idea there for me is very simple.

We're facing always facing challenges whether it's uh it's it's despeciation you know the mass extinction whether it's climate change whether it's inflation and putting food on the table whether it's you know access to healthcare you know people are constantly struggling with challenges and right now we live in a world with a lot of uncertainty and AI change it's hard to not look into your phone and look at a computer and talk about how AI is going to take over the world the Terminator is coming. And I think you know optimism is a critical resource for in this world today. And optimism allows you to move forward and take responsibility for the world that we live in and take action. You need that hope you need that optimism if you're actually going to if we're actually gonna to get through things you know despair or lack of hope will is paralyzing right and yes we just need to keep moving forward right. 

Lyn Wineman: 31:12

That is such a great mantra Wayne thank you for that I wish I had that on a poster behind my head here. I think that that is a really good one and an especially relevant one for where we are right now at the end of 2025. You know there's some things happening in the world that you could get yourself really stuck on. And I think staying optimistic and realizing we each have the power to do something every day in our lives to make things better for ourselves and for others. So Wayne I loved having this conversation with you, as we wrap up our time together today I love to hear what is the most important thing you would like our listeners to remember about the work that you're doing.

Wayne McIntyre: 31:55

I think I think the one thing I think we all need to think about is you know we have a chance to affect change when we basically take a step back and part of a system right when we take a blank sheet of paper we say you know rather than just trying to affect change in a little corner over here or or a little spot over there if we look at the world as a system right if we look at a problem as part of a homes like system we step back and say you know what let's not just try to fix this little tiny niggly problem. I think thinking big and thinking about systemic change and all aspects of our lives whether it's sustainability manufacturing uh you know social impact to society I think sometimes we have to step back and say it's time to do something differently and let's design something that works works better.

Lyn Wineman: 32:51

Wayne I love the way you think I'm gonna say I fully believe the world needs more people like you more entrepreneurial enterprises like Relocalize. I really appreciate you coming back and talking with us again.

Announcer: 33:05

We hope you enjoyed today's Agency for Change podcast to hear all our interviews with those who are making a positive change in our communities or to nominate a change maker you'd love to hear from visit kidglov.com at kidglov.com to get in touch. As always if you like what you've heard today be sure to rate review subscribe and share thanks for listening and we'll see you next time